I kicked off my career crunching numbers as an Associate Chartered Accountant with ICAN, then spent 5 amazing years at The HEINEKEN Company 🍻 as an Analyst, sharpening my skills in financial analysis, reporting, and commercial decision making. Diving deep into digital strategy as a Data and Impact Analyst at Willowbrook Charity 🌿.
I graduated from the University of Derby 🎓 with a Master’s degree in Big Data Analytics and I am now proudly appointed as Finance Director at Kaine Management, a non-profit organisation. My journey has been one of growth, curiosity, and meaningful impact. Transforming complex datasets into compelling stories that fuel sharp decisions and sustainable success is what truly excites me.
🎯 What’s in my data arsenal?
💻 I create sleek dashboards & wrangle insights using Power BI, Tableau, Advanced Excel, Python, R & SQL
💰 I’m a financial firepower 🔥 in budgeting and forecasting, financial reporting & performance tune-ups
🤝 I bring Salesforce & CRM charm, stakeholder savvy, and process makeovers
📊 A sprinkle of business intelligence with a side of machine learning and neural networks curiosity 🤓 📈 I track and decode user behaviour using Google Analytics to turn web traffic into smarter digital strategies.
From corporate finance to data strategy and leadership, I enjoy connecting numbers, technology, and people to drive impact across both profit-driven and purpose-led organisations 💡
The dashboard was developed using PowerBI and it presents a risk management overview, highlighting the probability and likelihood of risks across systems, particularly focused on system access and exposure trends over time. It efficiently highlights risk hot spots and vulnerable access points within the system. The spike in risk exposure in 2019 followed by a decline implies either mitigation strategies or operational changes. Resource-specific and access-level risks point to the importance of continued monitoring, especially for administrative roles and flagged assets.
This dashboard was created using PowerBI which provides a real-time overview of reported non-conformances and incidents, enabling better visibility into unresolved actions, incident trends, and severity distribution to support safety, compliance, and operational decision-making. This dashboard is a strong operational tool to support safety performance tracking, but the high level of unresolved actions and undocumented severity details suggest immediate process reinforcement is needed to maintain operational integrity.
This dashboard was developed on Tableau, it presents a multi-dimensional analysis of product sales performance, profitability, and regional insights from 2013 to 2018. It is designed to aid strategic decisions on product development, inventory management, and regional focus. It highlights the company's strengths in high-volume furniture sales and technology product profitability, alongside opportunities in underperforming regions and sub-categories. The sharp 2018 sales drop warrants immediate review. The insights support decisions on pricing, stock optimization, and regional marketing strategies.
This dashboard was developed on Google Analytics Looker Studio which provides a comprehensive overview of global sales distribution and performance over time. It is designed to help stakeholders quickly identify regional sales trends, country-specific performance, and overall revenue outcomes. The dashboard offers valuable insights for decision-makers. It highlights key performance regions, identifies growth opportunities, and supports data-driven planning to strengthen market positioning and optimize revenue generation globally.
My Mission?
To fuse financial intuition with data wizardry 🪄 and help organisations not just thrive but thrive with impact 🌱, especially in finance, sustainability, and social good.